Answer Window

The Quiz consists of 11 questions. Answers are entered by clicking the option button that corresponds to your selection. The test is scored by clicking "Grade Test" at end of the exam. Correct answers are found through hypertext links located at the end of the exam.














































DURING DINNER



Question #1: What percentage of people watch TV while eating dinner?



(B) 38%. ( Roper Survey, 1982 )



 

















































TALKING



Question #2: What percentage of TV viewers talk to other people in the room while watching TV?



(A) 75% ( TV Audience Assessment Study, 1981 ).



 

















































EATING



Question #3: In 1952 Swanson introduced the very first TV dinner. What was in the entree?



(A) Turkey with stuffing, peas, and sweet potatoes. ( The Official Couch Potato Handbook )



 

















































FAVORITE NIGHT



Question #4: What night of the week do the most people gather around to watch the tube?



(A) Sunday. ( Nielsen Report on Television, 1983 )



 















































LEAST FAVORITE NIGHT

Question #5: What night of the week do the least amount of people watch TV?

(A) Friday ( Nielsen Report on Television, 1983 )

 















































MOST WATCHERS

Question #6: Which age group watches the most TV?

(A) Women, 18 and up. ( Nielsen )

 















































LEAST WATCHERS

Question #7: Which age group watches the least amount of TV?

(B) Teenage girls. ( Nielsen )

 















































TOTAL DAYS FROM 18

Question #8: How many days of TV has the average person watched by the time they are 18?

(C) 710. or 17,040 hours, that's more than 10% of each life ( Guinness Book of World Records )

 















































ADVERTISING

Question #9: The first commercial appeared on WNBT in 1941 in New York City. How much did it cost the Bulova Watch Company?

(A) $9. ( The Official Couch Potato Handbook )

 

















































ADVERTISING SUPER BOWL

Question #10: During the last 43 years, the price of commercials has increased dramatically. How much did it cost a sponsor to advertise for 30 seconds during Super Bowl XVIII in 1984?

(B) $485,000. ( Young and Rubicam, Inc. )

 















































LISTENING TO ADS

Question #11: Two out of five people leave the room during a commercial. Of the remaining three people, how many are actually listening to the message?

(C) 1 ( Newsweek "Eyes on Television" survey, 1980 )